In-House Marketing

• One or two team members trying to keep up with fast-paced marketing advancements
• Analytics suite for measuring and improving campaign performance
• S.M.A.R.T. goals, but limited resources needed to execute
• Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

• Dedicated account manager responsible for strategy, but will need your help implementing solutions
• Third-party tracking and analysis with subscription costs passed to you
• Cookie-cutter checklists and solutions for optimizing your campaigns
• Regular, but unreliable support when issues arise with your account